In 1921, “Red” Moss, Sr. opened his first dealership in Blythe, California. Little did he know that his small dealership would be the genesis of an automotive legacy spanning four generations of hard working, dedicated professionals who personify the American dream.
He opened a Dodge dealership in Riverside, CA in 1938. His son “Ade” Moss, Jr. later joined the ranks and they opened the nation’s first auto center in 1965, called “The Riverside Auto Center.” Red instilled a “customer-first” approach for the car business in Ade, who then passed it on to his sons “Jay” Moss, III and Glenn Moss, Sr.
Jay and Glenn expanded the company with the addition of Moss Bros. Dodge in San Bernardino in 1987. Ade retired and proudly watched his sons continue a family legacy. Unfortunately, tragedy struck the Moss family in 2004 when Jay passed away unexpectedly. Yet his spirit lives on in the Moss family of employees and the Moss Bros. Auto Group tradition, to which he contributed immeasurably.
In January of 2006, the Auto Group moved into the Moreno Valley Auto Mall with the addition of Moss Bros. Chrysler Jeep Dodge, Moss Bros. Honda, and Moss Bros. Toyota. Just four years later, Glenn completed the acquisition of the entire Moreno Valley Auto Mall with the purchase of Moss Bros. Chevrolet, Moss Bros. Buick GMC, and the expansion of the Toyota, Honda, and Chrysler Dodge Jeep Ram stores. The year 2011 added a Volkswagen franchise to the Auto Group and represented the first European manufacturer to join the team. And in 2015, Glenn broadened the family of businesses to include the first stand-alone OEM and aftermarket parts business on the team – CARQUEST of Colton and OE Auto Parts.
Today, the Moss Family of dealerships successfully operates all of their stores at the highest levels of service. But it’s not surprising at Moss, where our goal is to not only meet, but exceed customer expectations. In other words, “At Moss…You’re the Boss!”™
Using a “hands-on” approach to management and leadership by example, the Moss family maintains a store-wide policy that treats customers and employees with respect. This standard of commitment generates measurable success year after year. Simply put, the business is run according to the same principles of value, fairness, and teamwork that Red Moss, Sr. began with in 1921.
The Moss commitment stands with you with value pricing, positive attitude, and teamwork. We offer the best in sales, service, parts, and collision repair. Our service is personified by all who work here and experienced by hundreds of thousands of customers who have shopped at the Moss family of dealerships for more than 90 years.
You – our customers – have helped us make automotive history. Thank you.
– Glenn L. Moss, Sr.